CKE Press Release
June 19, 2014
Carl’s Jr. and Hardee’s Sweeten the Morning with Made from Scratch Cinnamon Pull-ApartsFamous Made from Scratch Biscuits get cinnamon-sweetened makeover June 23
CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s® sweeten the morning one delicious bite at a time: introducing new Made from Scratch Cinnamon Pull-Aparts™, coming to Carl’s Jr. and Hardee’s June 23. The cinnamon-sugar breakfast treat features the chains’ award-winning Made from Scratch Biscuit dough, shaped into eight bite-sized pieces, rolled in cinnamon-sugar and baked together until golden brown and finished with a drizzle of icing.
“Our famous Made from Scratch Biscuits have become synonymous with breakfast over the years. So, we began to explore other treats using that one-of-a-kind dough that we mix up from scratch every morning and Cinnamon Pull-Aparts were born,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s.
“Each Cinnamon Pull-Apart starts with eight bite-sized pieces of freshly prepared, raw biscuit dough that our biscuit makers make by hand each morning. We roll the dough balls in cinnamon and sugar and bake them together until they’re golden brown and the cinnamon-sugar melts into a delicious, gooey consistency. Then, after we drizzle white icing over them, they are as irresistible as they are fun to eat. Our guests have told us that the Cinnamon Pull-Aparts not only taste great, but being able to pull off eight individual pieces that are each coated in cinnamon-sugar and icing makes for an eating experience that is worth savoring.”
The new Made from Scratch Cinnamon Pull-Aparts are available starting at $0.99 each, in a 2-pack for $1.79, or in a combo meal with Hash Rounds and choice of drink starting at $2.49. Prices may vary by location. For a limited time, visit www.carlsjr.com/coupons or www.hardees.com/coupons to download a coupon for a free Cinnamon Pull-Apart with the purchase of any breakfast entrée, valid at participating locations.
Follow Carl’s Jr. and Hardee’s on Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees), Twitter (@CarlsJr and @Hardees) and Instagram (@CarlsJr and @Hardees) for the latest product news and promotional offers. Download the Super Star Rewards app from the iTunes Store and Google Play and check in to redeem Carl’s Jr. and Hardee’s products on the spot, save points for a high-value reward, check out the full menu, and use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. CKE has a total of 3,487 franchised or company-operated restaurants in 42 states and 31 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Six Dollar Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 75 percent franchised, with international restaurants representing 17 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
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