CKE Press Release
June 23, 2014
Carl’s Jr. Heats Up Breakfast, Cools Down Dessert with New Menu Items for SummerChorizo, Egg & Cheese Biscuit and Burrito, OREO Cookie Ice Cream Sandwich launch today
CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® turns up the heat on breakfast with two ways to savor spicy Mexican chorizo. The new Made from Scratch™ Chorizo, Egg & Cheese Biscuit and Chorizo, Egg & Cheese Burrito arrive today at participating Carl’s Jr. restaurants.
The Made from Scratch Chorizo, Egg & Cheese Biscuit features flavorful chorizo and egg topped with spicy pepper-Jack cheese and served inside a warm, freshly baked Made from Scratch Buttermilk Biscuit. For those who prefer their breakfast in burrito form, the Chorizo, Egg & Cheese Burrito features spicy chorizo, scrambled eggs, shredded Jack and cheddar cheeses, Hash Round nuggets and freshly prepared pico de gallo salsa, wrapped together in a flour tortilla.
“Since Carl’s Jr. had its start in Southern California, our guests’ tastes have been strongly influenced by Mexican food, seasoning and spices over the years,” said Brad Haley, chief marketing officer for Carl’s Jr. “So, it made perfect sense for us to use a classic Mexican chorizo sausage in our new breakfast biscuit and burrito. To make our Made from Scratch Chorizo, Egg & Cheese Biscuit, we crumble fresh chorizo into egg and cook them together, then add a slice of spicy pepper-Jack cheese for some extra heat and serve it all inside one of our signature Made from Scratch Buttermilk Biscuits that we prepare by hand and bake fresh inside our restaurants every morning. For fans of breakfast burritos, we roll up the spicy chorizo with scrambled eggs and Hash Round nuggets along with shredded cheese and freshly prepared pico de gallo salsa. Either way you go, the spicy seasoning in the chorizo adds a ton of flavor in every bite.”
The new Made from Scratch Chorizo, Egg & Cheese Biscuit is available for $2.29, the Burrito for $3.49, and each may be ordered in a combo meal with Hash Rounds and choice of drink for $3.79 and $4.99, respectively. For a limited time, visit www.carlsjr.com/coupons to download a coupon for a $1 off of a Chorizo, Egg & Cheese Biscuit or Burrito Combo, valid at participating locations.
“With summer officially here, today we’re also bringing back one of our most popular dessert creations ever, the OREO® Cookie Ice Cream Sandwich,” Haley continued. “Carl’s Jr. is one of the only hamburger chains to bring in hard-packed tubs of premium vanilla ice cream to make our Hand-Scooped Shakes & Malts, so we’re uniquely able to offer ice cream sandwiches made by hand, too. Our OREO Cookie Ice Cream Sandwich features a scoop of premium vanilla ice cream placed between two large OREO cookie wafers. The pairing of chocolaty OREO cookies and creamy vanilla ice cream makes a yummy snack or dessert all summer long.”
For a limited time, guests can receive a free OREO Cookie Ice Cream Sandwich with the purchase of a Big Chicken Fillet Sandwich Combo at participating restaurants. The ice cream treat may also be ordered separately for $1.49.
Prices may vary by location.
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About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. CKE has a total of 3,487 franchised or company-operated restaurants in 42 states and 31 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Six Dollar Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 75 percent franchised, with international restaurants representing 17 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
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