CKE Press Release

Double Loaded Omelet Biscuit

October 20, 2014

Carl’s Jr. and Hardee’s Double the Deliciousness on Famous Made from Scratch Biscuits

New Double Loaded Omelet Biscuit launches today at Hardee’s, Wednesday at Carl’s Jr.

CARPINTERIA, Calif.--(BUSINESS WIRE)--When it comes time to “break one’s fast” in the morning, bigger is usually better. So, Carl’s Jr.® and Hardee’s® are doubling the goodness at breakfast with the new Double Loaded Omelet Biscuit, available today at Hardee’s and at Carl’s Jr. starting Wednesday. The savory new breakfast item features the chains’ award-winning, freshly baked Made from Scratch™ Biscuits, piled high with two folded-egg omelets, each stuffed with crumbled sausage, diced ham, chopped bacon pieces and shredded Jack and cheddar cheeses and topped with a slice of American cheese.

“Hearty omelets have long been a popular choice for those with a big appetite at breakfast,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “The new Double Loaded Omelet Biscuit, packed with three different breakfast meats and 33 grams of protein, is no exception. We make them fresh every morning by folding crumbled sausage, chopped bacon, diced ham and shredded Jack and cheddar cheeses into an egg omelet. Then we stack two of them inside one of our signature Made from Scratch Biscuits that we make by hand and bake fresh every morning. That great combination of eggs, sausage, bacon, ham and cheese – times two – will be sure to fill you up in the morning in an absolutely delicious way.”

The new Double Loaded Omelet Biscuit is available for $2.79 and as a combo meal with Hash Rounds and choice of drink starting at $4.49. Prices may vary by location. For a limited time, visit www.carlsjr.com/coupons or www.hardees.com/coupons to download a coupon for a $1 off any size Double Loaded Omelet Biscuit combo, valid at participating locations.

Follow Carl’s Jr. and Hardee’s on Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees), Twitter (@CarlsJr and @Hardees) and Instagram (@CarlsJr and @Hardees) for the latest product news and promotional offers. Download the Super Star Rewards app from the iTunes Store and Google Play and check in to redeem Carl’s Jr. and Hardee’s products on the spot, save points for a high-value reward, check out the full menu and use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. CKE has a total of 3,536 franchised or company-operated restaurants in 42 states and 31 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 75 percent franchised, with international restaurants representing 18 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

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