CKE Press Release

Grilled Cheese Breakfast Sandwich

January 27, 2015

CARL’S JR. AND HARDEE’S MAKE MORNINGS A LITTLE BRIGHTER WITH THE ULTIMATE WAKE-UP-AND-GO COMFORT FOOD

The new Grilled Cheese Breakfast Sandwich arrives today

CARPINTERIA, Calif.--(BUSINESS WIRE)--Whether waking up ready and refreshed or still recovering from an epic night, mornings should always start with something comforting. Carl’s Jr.® and Hardee’s® are warming up mornings one gooey bite at a time with the launch of the new Grilled Cheese Breakfast Sandwich, available now at participating Hardee’s and Carl’s Jr. restaurants.

The Grilled Cheese Breakfast Sandwich features your choice of savory sausage, crispy bacon or sliced ham, topped with a folded egg and melting American and Swiss cheeses, all served on grilled sourdough bread.

“Mornings can be full of rude awakenings so we wanted to offer a new menu item that made the daybreak a little easier on people,” said Brad Haley, chief marketing officer of Carl’s Jr. and Hardee’s. “Grilled cheese sandwiches have always been one of America’s favorite comfort foods, and now, with the addition of eggs and the choice of your favorite breakfast meat – sausage, bacon or ham – all served on grilled sourdough bread, it’s the perfect way to jump-start any type of morning you’re having.”

The new Grilled Cheese Breakfast Sandwich is available for $2.99 or in a combo meal with Hash Rounds and a drink for $4.69. Prices may vary by location. For a limited time, visit www.carlsjr.com/coupons or www.hardees.com/coupons to download a coupon for $1 off any size Grilled Cheese Breakfast Sandwich combo, valid at participating locations.

Carl’s Jr. and Hardee’s will promote the Grilled Cheese Breakfast Sandwich with a new ad developed by Los Angeles- and Amsterdam-based creative agency 72andSunny. Premiering on TV this week, “House Party” shows the power of comfort food to rescue even the most uncomfortable of morning-afters. Visit Carl’s Jr. and Hardee’s on YouTube to view the ad now.

Follow Carl’s Jr. and Hardee’s on Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees), Twitter (@CarlsJr and @Hardees) and Instagram (@CarlsJr and @Hardees) for the latest product news and promotional offers. Download the Super Star® Rewards app from the iTunes Store and Google Play and check in to redeem Carl’s Jr. and Hardee’s products on the spot, save points for a high-value reward, check out the full menu, and use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. CKE has a total of 3,529 franchised or company-operated restaurants in 42 states and 33 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 78 percent franchised, with international restaurants representing 18 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

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