CKE Press Release

Mile High Biscuit

April 20, 2015

IT’S WAKE AND BAKE TIME AT CARL’S JR. AND HARDEE’S

CARPINTERIA, Calif.--(BUSINESS WIRE)--Today Carl’s Jr. ® and Hardee’s® will help satisfy the morning munchies with a new breakfast item that’s big on bacon flavor: introducing the Mile High Bacon, Egg & Cheese Biscuit, now available at both chains. The new breakfast item features a hefty serving of premium, thick-cut Applewood-smoked bacon pieces piled sky high on top of a freshly-baked Made from Scratch™ Biscuit, along with a fluffy folded egg and melting American cheese.

“When we introduced the Mile High Bacon Cheese Thickburger last fall, our guests loved the taste of the thick-cut, Applewood-smoked bacon pieces that we piled on top of that burger,” said Brad Haley, chief marketing officer of Carl’s Jr. and Hardee’s. “It wasn’t much of a leap to realize that a lot of thick-cut, Applewood-smoked bacon would taste great at breakfast too, so we created the new Mile High Bacon, Egg & Cheese Biscuit. In fact, we put the same amount of Applewood-smoked bacon on the biscuit that we put on the burger – and it was a lot of bacon for a big burger – so, as you can imagine, even the most rabid bacon-lovers won’t be disappointed when they order the Mile High Bacon, Egg & Cheese Biscuit from their neighborhood Carl’s Jr. or Hardee’s restaurant.”

While some other chains think machine-produced, frozen biscuits are acceptable, you better believe that Carl’s Jr. and Hardee’s bake their biscuits fresh, hot and delicious – from scratch – every single morning. Dedicated biscuit makers arrive in the early-morning hours to prepare and roll the buttermilk biscuit dough by hand, and bake the biscuits to their signature fluffy texture and golden-brown color. Beginning April 27, visit www.biscuitbelievers.com to watch the process in action in an actual restaurant and download a coupon for a buy-one-get-one-free Mile High Bacon, Egg & Cheese Biscuit, valid at participating restaurants.

The new Mile High Bacon, Egg & Cheese Biscuit is available for $2.99 and may also be ordered in a combo meal with Hash Browns and a drink for $4.69. Prices may vary by location.

Follow Carl’s Jr. and Hardee’s on Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees), Twitter (@CarlsJr and @Hardees) and Instagram (@CarlsJr and @Hardees) for the latest product news and promotional offers. Download the Super Star® Rewards app from the iTunes Store and Google Play and check in to redeem Carl’s Jr. and Hardee’s products on the spot, save points for a high-value reward, check out the full menu, and use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. CKE has a total of 3,556 franchised or company-operated restaurants in 42 states and 34 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 81 percent franchised, with international restaurants representing 18 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

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