CKE Press Release

American Thickburger

May 14, 2015

CARL’S JR. AND HARDEE’S UNVEIL THE MOST AMERICAN BURGER EVER

CARPINTERIA, Calif.--(BUSINESS WIRE)--This summer, Carl’s Jr. ® and Hardee’s® are serving up a delicious symbol of freedom with the arrival of the Most American Thickburger®, available beginning May 20. The Most American Thickburger unites three popular American picnic foods together on one bun: a split hot dog and crunchy Lays® Kettle Cooked Potato Chips atop a charbroiled 100 percent Black Angus hamburger patty, along with a slice of American cheese, lettuce, tomato, pickles, ketchup and mustard, served on a Fresh Baked Bun. Sports Illustrated Swimsuit Issue 2014 Rookie of the Year Samantha Hoopes and American professional bull rider Douglas Duncan star in a patriotic new TV campaign premiering June 1.

“Nothing is more American than a summertime cook-out with grilled burgers and hot dogs served with potato chips; three classic American favorites that taste great on their own but we thought they might just taste great together, too,” said Brad Haley, chief marketing officer of Carl’s Jr. and Hardee’s. “We’ve introduced several popular ‘meat on meat’ burgers over the years that combine the tastes of great American sandwiches with the taste of a great American burger but the combination of a split hot dog, potato chips and a charbroiled 100 percent Black Angus beef patty is, unquestionably, our most American creation yet. If you think about it, hot dogs are cured, just like bacon, and they add a similar taste to the burger, while the Lays Kettle Cooked Potato Chips add a salty crunch that goes really well with the fresh produce and the tangy pickles. Of course, we had to add some American cheese, and it all goes on one of our signature Fresh Baked Buns. A burger this epic required an equally epic ad campaign and we’ve done just that with a new commercial starring All-American model Samantha Hoopes and pro bull rider Douglas Duncan that salutes all things American.”

Created by creative agency 72andSunny, the new commercial, titled “The Most American Thing Ever,” showcases the most American way to enjoy a burger: viewers will see a Stars-and-Stripes bikini-clad Hoopes enjoying a Most American Thickburger in a hot tub, in the back of a pick-up truck driven by Duncan, atop an aircraft carrier, anchored in front of the Statue of Liberty. The commercial will begin airing on TV nationally on June 1 as well as on the chains’ YouTube channels.

Stars for Heroes In-Store Fundraiser

“In addition to the Most American Thickburger, this week we’re very proud to announce the return of our fifth annual Stars for Heroes fundraising campaign that supports our nation’s active-duty military, veterans and their families,” Haley continued. “Funds raised during this year’s program will support national charity partners USA Cares and the Dream Foundation’s Dreams for Veterans program, as well as dozens of regional military-focused charities across the country. As Memorial Day weekend approaches, we invite our guests to help us honor our nation’s heroes by showing their support and donating $1 at their neighborhood Carl’s Jr. or Hardee’s. Last year, we were able to raise over $1.1 million and we are hoping to beat that in a big way this year.” For more information on the fundraiser running May 20 through June 16, visit www.carlsjr.com or www.hardees.com.

The Most American Thickburger is available with a 1/3- or 1/2-lb. charbroiled 100 percent Black Angus Thickburger patty, starting at $5.79 for the 1/3-lb. version, and may also be ordered in a combo meal with fries and a drink starting at $8.29. Prices may vary by location. For a limited time, visit www.carlsjr.com/coupons or www.hardees.com/coupons to download a coupon for $1 off any size Most American Thickburger combo, valid at participating locations.

Follow Carl’s Jr. and Hardee’s on Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees), Twitter (@CarlsJr and @Hardees) and Instagram (@CarlsJr and @Hardees) for the latest product news and promotional offers. Download the Super Star® Rewards app from the iTunes Store and Google Play and check in to redeem Carl’s Jr. and Hardee’s products on the spot, save points for a high-value reward, check out the full menu, and use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. CKE has a total of 3,569 franchised or company-operated restaurants in 43 states and 35 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 83 percent franchised, with international restaurants representing 18 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

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