CKE Press Release

Hostess® Ding Dong®

June 01, 2015

DING DONG, THE DESSERT OF YOUR DREAMS IS HERE, AT CARL’S JR.

Introducing the new Hostess® Ding Dong® Ice Cream Sandwich

CARPINTERIA, Calif.--(BUSINESS WIRE)--Hot on the heels of the Most American Thickburger debut, today Carl’s Jr. introduces a most American new dessert creation to match that’s equal parts delicious and nostalgic. Now available, the Hostess® Ding Dong® Ice Cream Sandwich stars America’s favorite chocolaty snack cake, split in two and sandwiched around hand-scooped, premium vanilla ice cream.

“Carl’s Jr. is unique in that we use premium, hard-packed vanilla ice cream to make our Hand-Scooped Ice Cream Shakes and Malts, which also gives us the opportunity to make some pretty awesome Hand-Scooped Ice Cream Sandwiches,” said Brad Haley, chief marketing officer of Carl’s Jr. “Since starting with Oreo Cookie a few years ago to, most recently, the Strawberry Pop-Tart Ice Cream Sandwich, we’ve introduced some pretty imaginative creations using the real vanilla ice cream that we scoop out of tubs by hand, and it’s pretty fun to dream up new ones that no one has thought of before. After looking at many other options, Hostess’ iconic Ding Dongs, with their chocolate-coated, cream-filled cakes, made the most delicious ‘carrier’ for our latest ice cream sandwich. We make our Hostess Ding Dong Ice Cream Sandwiches inside the restaurants every day, with premium vanilla ice cream that we hand-scoop from the tub, just like you’d get at an ice cream shop. The result is a creamy, cool new spin on a classic American treat, and the perfect way to top off a Most American Thickburger in the hot summer months ahead.”

“The Ding Dong Ice Cream Sandwich is a delicious and innovative collaboration between two of America’s favorite brands, and we couldn’t be more thrilled to partner with Carl’s Jr. to create this perfect summer dessert,” said Ellen Copaken, Senior Director of Marketing at Hostess Brands, LLC. “It’s a wonderful example of how Hostess treats, while delicious on their own, can be used to make an entirely new and unique creation.”

The Hostess Ding Dong Ice Cream Sandwich is available for $1.49. Prices may vary by location.

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About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. After opening its first restaurant in New York state in April and recent international openings in Canada, Colombia and Guatemala, CKE now has a total of 3,574 franchised or company-operated restaurants in 43 states and 35 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 84 percent franchised, with international restaurants representing 18 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.