CKE Press Release
November 18, 2015
BREAKFAST JUST GOT EVEN BETTER: HARDEE’S INTRODUCES THE BACON SWISS CHICKEN BISCUITButtermilk chicken fillet topped with new thick-cut Applewood-smoked bacon, Swiss cheese, and egg all nestled between a Made from Scratch Biscuit will satisfy your morning hunger
ST. LOUIS--(BUSINESS WIRE)--Today Hardee’s® is adding a satisfying new biscuit sandwich to their already powerful breakfast arsenal: introducing the Bacon Swiss Chicken Biscuit, now available at all participating Hardee’s restaurants.
Featuring a Hardee’s classic buttermilk chicken breast fillet, the new breakfast item is topped with thick-cut Applewood-smoked bacon strips, Swiss cheese and a folded egg, all piled high in between a freshly-baked Made from Scratch™ Biscuit.
“For some people, breakfast is all about bacon and, for others, breakfast means chicken and biscuits,” says Brad Haley, chief marketing officer for Hardee’s restaurants. “Hardee’s new biscuit sandwich satisfies breakfast lovers no matter which way they lean. Breakfast just doesn’t get any better than that!”
The new Bacon Swiss Chicken Biscuit is available for $3.99 and may also be ordered in a combo meal with Hash Browns and a drink for $5.69. Prices may vary by location.
Follow Hardee’s on Facebook (www.facebook.com/hardees), Twitter (@Hardees) and Instagram (@Hardees) for the latest product news and promotional offers. Download the Super Star® Rewards app from the iTunes Store and Google Play and check in to redeem Hardee’s products on the spot, save points for a high-value reward, check out the full menu, and use the store locator to find any Hardee’s in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. After opening its first restaurants in New York and New Jersey this spring and recent international openings in Canada, Colombia and Guatemala, CKE now has a total of 3,614 franchised or company-operated restaurants in 44 states and 36 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 90 percent franchised, with international restaurants representing 18 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.