CKE Press Release
December 07, 2015
CARL’S JR. AND HARDEE’S VETERANS DAY ACTIVATION IN PARTNERSHIP WITH ACTIVISION RAISES $285,000 IN LESS THAN 24 HOURS TO BENEFIT THE CALL OF DUTY ENDOWMENTProceeds will help more than 400 unemployed veterans get back to work
CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc. (“CKE”), parent company of Carl’s Jr.®and Hardee’s®, today reported that its Veterans Day 2015 in-store fundraising campaign in partnership with Activision raised $285,000 in less than 24 hours. The funds raised will go directly to the Call of Duty Endowment, a non-profit created by Activision Blizzard that funds the placement of veterans into high quality jobs.
“The Endowment’s average 2015 cost to get a vet a good job is trending under $700 per person, so this significant donation will help more than 400 vets gain employment,” said Dan Goldenberg, executive director for the Call of Duty Endowment. “We are grateful for Carl’s Jr. and Hardee’s support and thank all the customers that contributed towards this effort.”
During the charitable activation, all proceeds from the sale of any “Ultimate Care Package” combo meal were collected, then matched at 50 percent by Activation Blizzard. These funds will directly benefit our nation’s military heroes and their families through the Call of Duty Endowment.
“Carl’s Jr. and Hardee’s have long been committed to helping our nation’s veterans through our Stars for Heroes™ program and we’re always looking for new ways to support veterans,” said Andy Puzder, chief executive officer of CKE Restaurants. “That’s why we jumped at the chance to initiate a special Veterans Day promotion with Activision to help raise funds for the Call of Duty Endowment. It’s great to hear that more than a quarter of a million dollars was raised in less than 24 hours to help veterans find high quality jobs thanks to the support of our loyal customers.”
This Veterans Day fundraising campaign follows Carl’s Jr. and Hardee’s marketing campaign with Activision Publishing in October 2015 to support the release of Call of Duty®: Black Ops III. The comprehensive program, still ongoing, features unique in-restaurant and in-game integrations, a peel-and-win game piece sweepstakes and a Call of Duty® inspired national ad campaign in collaboration with Los Angeles-, New York- and Amsterdam-based agency 72andSunny: “Best Day Ever,” featuring the return of iconic commercial star Charlotte McKinney.
This announcement is the most recent example of CKE’s large commitment to military-based philanthropic endeavors. On November 10, 2015, the company reported that its annual Stars for Heroes in-store fundraising campaign raised $1.4 million in 2015 - up from 2014’s $1.1 million - to benefit U.S. military veterans and their families.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. After opening its first restaurants in New York and New Jersey this spring and recent international openings in Canada, Colombia and Guatemala, CKE now has a total of 3,626 franchised or company-operated restaurants in 44 states and 36 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 90 percent franchised, with international restaurants representing 18 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
About the Call of Duty Endowment:
The Call of Duty Endowment is a non-profit organization founded by Bobby Kotick, CEO of Activision Blizzard. The organization seeks to help veterans find high-quality careers by supporting groups that prepare them for the job market and by raising awareness of the value vets bring to the workplace. For more information about the Call of Duty Endowment, please visit www.callofdutyendowment.org.
ACTIVISION, CALL OF DUTY, CALL OF DUTY BLACK OPS, and stylized roman numeral III are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.Contact:
On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate Franklin, 818-606-9784