CKE Press Release
February 02, 2016
CARL’S JR. GOES DOWN UNDER, OPENING ITS FIRST RESTAURANT IN AUSTRALIAGlobal burger chain brings its big, juicy California-style burgers to Bateau Bay
CARPINTERIA, Calif.--(BUSINESS WIRE)--Aussie burger lovers rejoice! CKE Restaurants Holdings, Inc. (“CKE”), parent company of Carl’s Jr.® and Hardee’s®, announced today the opening of its first Carl’s Jr. restaurant in Australia. Operated by the BKG Group, the restaurant, located in Bateau Bay, will offer Carl’s Jr.’s signature 100 percent Angus Beef Thickburgers®, Fresh Baked Buns®, Hand-Scooped Ice Cream Shakes™ and a coffee bar featuring barista-style coffee and desserts.
Aussies have been eagerly anticipating the arrival of the first Carl’s Jr. for months now with some loyal fans lining up 24-hours before the restaurant’s official opening just to get their first bite of the brand’s premium Thickburgers. To celebrate the arrival of Carl’s Jr. in Australia, the restaurant gave away “A Year’s Worth of Free Burgers” to the first 50 people through the door on opening day.
The Bateau Bay opening marks the beginning of an agreement between the BKG Group and CKE to develop and open 10 new Carl’s Jr. restaurants in central, mid and northern New South Wales coasts. In addition to its development agreement with the BKG Group, CKE will also open a Carl’s Jr. restaurant at the Brisbane airport in July 2016 and the Hobart airport in late 2016.
“Australia is a key expansion market for Carl’s Jr. and we believe that our premium quality, innovative menu items, along with our best-in-class customer service and bold, edgy advertising approach, is a perfect fit for Australia and its Young, Hungry Guys and Gals,” said Ned Lyerly, President, International at CKE. “We’re confident that BKG Group, led by retail innovators Brian George and Lindsay Brennan, will help us successfully build our brand in this market as they both have a strong understanding of the Australian consumer lifestyle.”
“We are also in active discussions with other franchisee groups to develop the brand across the continent and we see potential for more than 300 Carl’s Jr. restaurants in Australia over the next decade,” continued Lyerly.
Carl’s Jr. consistently out-delivers the competition in the U.S. and worldwide with a best-in-class franchise offering supported by one-of-a-kind, premium-quality menu selections such as chargrilled 100 percent Angus Beef Thickburgers®, Hand-Breaded Chicken Tenders™ and Hand-Scooped Ice Cream Shakes™, all with superior service in a modern, California-themed setting.
“Carl’s Jr. fills a gap in the market for a premium quality burger experience at the price and convenience of fast food,” said Lindsay Brennan, General Manager of the BKG Group. “With our high quality food, edgy marketing and industry leading service, we know that Carl’s Jr. will be a huge hit with the Australian consumer.”
Key facts about Carl’s Jr. in Bateau Bay
Address: 12 Bay Village Road, Bateau Bay, New South Wales AU
- Hours of operation: 6:00am to midnight daily; breakfast hours: 6:00am to 10:30am daily
- Carl’s Jr.’s signature line of 100 percent Angus Beef Thickburgers®
- High-quality, all-white-meat Chargrilled and Hand-Breaded Chicken
- Hand-Scooped Ice Cream Shakes™
- Coffee bar featuring barista-style coffee including cappuccino and espresso, and desserts such as raspberry cheesecake
- Refillable beverage bar
- Partial table service
- Complimentary Wi-Fi
For more information on CKE franchise opportunities, please visit www.ckefranchise.com.
Follow Carl’s Jr. Australia on Facebook (https://www.facebook.com/CarlsJrAU), Twitter (https://twitter.com/carlsjrau) and Instagram (https://instagram.com/CarlsJrAU) or visit our brand site www.Carlsjr.com.au for the latest product news and promotional offers.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. After opening its first restaurants in New York and New Jersey this spring and recent international openings in Canada, Colombia and Guatemala, CKE now has a total of 3,652 franchised or company-operated restaurants in 44 states and 36 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Angus Thickburgers®, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 92 percent franchised, with international restaurants representing 19 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.Contact:
Kate Franklin, 818-606-9784