CKE Press Release
May 25, 2016
HARDEE’S INTRODUCES THE GRILLED HAM ‘N’ CHEESE THICKBURGER: IT’S JUST AS GOOD AS IT SOUNDSNew menu item combines the classic flavors of a gooey, melty grilled ham and cheese sandwich with a charbroiled Thickburger
CARPINTERIA, Calif.--(BUSINESS WIRE)--Starting today, Hardee’s® combines two quintessentially American comfort foods into one with the introduction of the Grilled Ham ‘N’ Cheese Thickburger, available at participating restaurants.
The Grilled Ham ‘N’ Cheese Thickburger features four slices of melting American and Swiss cheeses, and thinly sliced ham piled atop a charbroiled, 100 percent Black Angus beef patty, with just the right amount of mayonnaise and mustard, all sandwiched between two slices of grilled bread.
“Hardee’s has a long and successful history of combining the popular tastes of great American sandwiches with the great American burger,” said Brad Haley, chief marketing officer for Hardee’s and Carl’s Jr.® restaurants. “From Philly Cheesesteaks to French Dips, the flavors have always paired really well with a charbroiled, 100 percent Black Angus beef patty, but putting a burger inside of a grilled ham and cheese sandwich may be the best marriage yet. It’s like a cheeseburger with a whole lot of melted cheese, and the ham provides the smokiness that bacon usually provides on a really good burger. I guess you could even say that we put the ham back in the hamburger.’”
The Grilled Ham ‘N’ Cheese Thickburger is available in 1/4-, 1/3- or 1/2-lb sizes, all made with charbroiled, 100 percent Black Angus beef, starting at $3.79, or as a combo meal with fries and a drink starting at $5.79. Prices may vary.
For a limited time, visit www.hardees.com/coupons to download a coupon for $1 off any size Grilled Ham ‘N’ Cheese Thickburger combo, valid at participating locations.
Follow Hardee’s on Facebook (www.facebook.com/hardees), Twitter (@Hardees), and Instagram (@Hardees) for the latest product news and promotional offers. Download the Super Star® Rewards app from the iTunes Store and Google Play and check in to redeem Hardee’s products on the spot, save points for a high-value reward, check out the full menu, and use the store locator to find any Hardee’s in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand under two names, acknowledging the rich regional heritage of both banners. After opening their first restaurants in New York and New Jersey last spring and recent international openings in Japan, Australia, Canada, Colombia and Guatemala, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have a total of 3,684 franchised or company-operated restaurants in 44 states and 38 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 93 percent franchised, with international restaurants representing 19 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.