CKE Press Release
May 25, 2016
CARL’S JR. CELEBRATES ITS SOUTHERN CALIFORNIA ROOTS BY WELCOMING THE CALIFORNIA CLASSIC DOUBLE CHEESEBURGER TO THE MENUNew burger features two charbroiled beef patties, two slices of American cheese, grilled onions, Thousand Island dressing, lettuce, and tomato
CARPINTERIA, Calif.--(BUSINESS WIRE)--Today Carl’s Jr.®celebrates its 75-year history as one of California’s most iconic brands with the launch of its newest menu item: the California Classic Double Cheeseburger, available now at participating restaurant locations.
Originally founded in Los Angeles in 1941 by Carl Karcher and his wife Margaret, Carl’s Jr. has since made a name for itself as one of the leaders in developing innovative quick service restaurant menu offerings, but the California Classic Double Cheeseburger is actually more of a throwback.
Starting with two of their famous charbroiled beef patties, the Carl’s Jr. California Classic Double Cheeseburger is big on taste, with two slices of melting American cheese, grilled onions, Thousand Island dressing, and fresh lettuce and tomato on a bun.
"Many of the earliest, iconic double cheeseburgers sold in California had the usual toppings of fresh produce and American cheese, but what really made them special was the addition of grilled onions and Thousand Island dressing,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s® restaurants. “So, to help celebrate this year’s 75th anniversary of Carl’s Jr., we’re offering a nod to the past with this delicious, yet retro, burger. In this case, great taste hasn’t gone out of style.”
Haley continued, “It’s also fitting that the idea for the California Classic Double Cheeseburger came from one of our very own franchisees. In fact, it actually came from John Nelson, the president of the Carl’s Jr. franchise association, no less - something Carl (Karcher) would have loved.”
The charbroiled California Classic Double Cheeseburger is available starting at $2.49, and can be ordered as a combo meal with fries and a drink starting at $4.99, however, prices may vary.
Carl’s Jr. will promote the California Classic Double Cheeseburger with an entertaining ad campaign titled, “Welcome to California.” With a cool California vibe, the new commercial will star a soon-to-be-revealed NFL® pro supported with a very funny cameo performance from an actor-comedian turned sports radio personality. Developed by Los Angeles-, New York- and Amsterdam-based creative agency 72andSunny, the commercial will begin airing on TV on May 30 as well as on the chain’s YouTube channel.
Follow Carl’s Jr. on Facebook (www.facebook.com/carlsjr), Twitter (@CarlsJr), and Instagram (@CarlsJr) for the latest product news and promotional offers. Download the Super Star® Rewards app from the iTunes Store and Google Play and check in to redeem Carl’s Jr. products on the spot, save points for a high-value reward, check out the full menu, and use the store locator to find any Carl’s Jr. in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand under two names, acknowledging the rich regional heritage of both banners. After opening their first restaurants in New York and New Jersey last spring and recent international openings in Japan, Australia, Canada, Colombia and Guatemala, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have a total of 3,684 franchised or company-operated restaurants in 44 states and 38 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 93 percent franchised, with international restaurants representing 19 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.