CKE Press Release
July 22, 2015
AT CARL’S JR. AND HARDEE’S, INNOVATION COMES NATURALLY: ANNOUNCING THE NEW ALL-NATURAL CHARBROILED CHICKEN BREAST FILLETPremium restaurant sister chains become first major quick service restaurants to offer all-natural beef and chicken on their menus
CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s®, best known for offering premium, restaurant-quality quick service menu options at consumer-friendly prices, today added to its industry-leading, all-natural menu with the introduction of the all-natural charbroiled chicken breast fillet, now available at restaurant locations nationwide.
While the chains are perhaps best known for their creative and decadent charbroiled burger offerings, Carl’s Jr. and Hardee’s have also emerged as fast food pioneers in the area of all-natural, better-for-you proteins. Both Carl’s Jr. and Hardee’s were the first major fast food restaurants to offer an all-natural, grass-fed beef burger, with no added hormones, antibiotics, or steroids,in 2014, a feat still not rivaled to this day. Carl’s Jr. also introduced the industry’s first line of All-Natural Charbroiled Turkey Burgers in 2015.
“At Carl’s Jr. and Hardee’s, we have long been providing our target of ‘Young, Hungry Guys’ with what they want, and what they want more than ever these days is food they can feel better about putting in their bodies,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “So, we were proud to be able to pioneer the use of all-natural beef among major fast food chains in 2014 with the introduction of our grass-fed, All-Natural Beef Burger, with no added hormones, steroids or antibiotics, and Carl’s Jr. followed it up last year with a line of All-Natural Charbroiled Turkey Burgers, two innovations that have yet to be duplicated by our competitors. Now, in 2016, we are happy to announce the addition of all-natural chicken breast fillets to our menu, which are skinless and charbroiled for better flavor. While they are all-natural so you can feel better about eating them, we offer a line of delicious charbroiled chicken sandwich options to choose from so you never have to sacrifice taste.”
The new chicken breast fillet is minimally processed with no artificial additives or preservatives and will be available on all of the chains’ charbroiled chicken sandwiches. Both Carl’s Jr. and Hardee’s will offer the all-natural chicken breast fillets on the Charbroiled Chicken Club™ Sandwich and the Charbroiled BBQ Chicken™ Sandwich, and Carl’s Jr. will also do so on its famous Charbroiled Santa Fe Chicken™ Sandwich topped with a sliced Anaheim chili. All of these items will maintain their current price points starting at about $5, although individual prices may vary by location.
Follow Carl’s Jr. and Hardee’s on Facebook(www.facebook.com/carlsjr and www.facebook.com/hardees), Twitter (@CarlsJr and @Hardees) and Instagram (@CarlsJr and @Hardees) for the latest product news and promotional offers. Download the Super Star® Rewards app from the iTunes Store and Google Play and check in to redeem Carl’s Jr. and Hardee’s products on the spot, save points for a high-value reward, check out the full menu, and use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand under two names, acknowledging the rich regional heritage of both banners. After opening their first restaurants in New York and New Jersey last spring and recent international openings in Japan, Australia, Canada, Colombia and Guatemala, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have a total of 3,686 franchised or company-operated restaurants in 44 states and 38 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 93 percent franchised, with international restaurants representing 19 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.