CKE Press Release
August 24, 2016
STEAK. IT’S WHAT’S FOR BREAKFAST.Carl’s Jr. and Hardee’s introduce the Steak, Egg & Cheese Biscuit and Burrito
CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s® don’t think that eating steak should be largely relegated to dinnertime when the classic combination of steak and eggs in the morning can make the prospect of an early wake-up something to look forward to. The sister restaurant chains, known for their innovative, premium-quality breakfast offerings, are taking seasoned, marinated grilled steak, eggs and melted cheese and are offering it all in two delicious ways: on a signature Made from Scratch™ Biscuit or rolled up in a warm flour tortilla with salsa. Starting today, both the biscuit and burrito options are now available at all participating Carl’s Jr. and Hardee’s locations nationwide.
The Steak, Egg & Cheese Biscuit features the savory combination of marinated, grilled steak, folded egg and a slice of Swiss cheese, all nestled in between the restaurants’ signature Made from Scratch™ Biscuits. The Steak, Egg & Cheese Burrito, on the other hand, features a bit bolder southwestern flavor profile by adding salsa into the mix and wrapping it all in a warm flour tortilla.
“People love their breakfast and it continues to be a bright spot for many restaurants but, in today’s fast-paced world where people are rushing out the door most mornings, a lot of us have to sacrifice taste for expedience,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “Fortunately, at Carl’s Jr. and Hardee’s, we are dedicated to providing freshly-made, quality breakfast items that can be picked up and eaten easily on the go, but still taste like something you’ll want to savor. And, the Steak, Egg & Cheese Biscuit and the Steak, Egg & Cheese Burrito are both delicious enough to make people want to take the time to enjoy their steak - and eggs - in the morning.”
The Steak, Egg & Cheese Biscuit is available for $2.99, and as a combo with hash rounds and a drink for $4.69, while the Steak, Egg & Cheese Burrito is available for $3.99 or for $5.69 in a combo. Prices may vary by location.
Follow Carl’s Jr. and Hardee’s on Facebook(www.facebook.com/carlsjr and www.facebook.com/hardees), Twitter (@CarlsJr and @Hardees) and Instagram (@CarlsJr and @Hardees) for the latest product news and promotional offers. Download the Super Star® Rewards app from the iTunes Store and Google Play and check in to redeem Carl’s Jr. and Hardee’s products on the spot, save points for a high-value reward, check out the full menu, and use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand under two names, acknowledging the rich regional heritage of both banners. After opening their first restaurants in New York and New Jersey last spring and recent international openings in Japan, Australia, Canada, Colombia and Guatemala, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have a total of 3,705 franchised or company-operated restaurants in 44 states and 38 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, and Hand-Breaded Chicken Tenders™, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 94 percent franchised, with international restaurants representing 20 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at http://www.carlsjr.com and www.hardees.com.