CKE Press Release
October 27, 2016
CARL’S JR. AND HARDEE’S INTRODUCE THE BUDWEISER BEER CHEESE BACON BURGERAmerica’s leading brewer, Anheuser-Busch, partners with Carl’s Jr. and Hardee’s to unveil a new beer inspired burger
CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s®, the sister chains known for pioneering in the quick service restaurant (QSR) industry by regularly releasing creatively-charged, industry-first premium burger offerings, have done it again with the launch of the Budweiser® Beer Cheese Bacon Burger, now available at participating restaurants nationwide.
Served on a brioche-style premium bun, the new burger features a charbroiled, grass-fed, all-natural beef patty piled high with thick-cut Applewood-smoked bacon, lettuce, tomato, caramelized onions and Swiss cheese. It’s topped with Budweiser beer cheese sauce - a hot and creamy cheddar cheese sauce blended with the classic taste of America’s No. 1 full-flavored lager. The restaurants will also now serve Budweiser Beer Cheese Fries: fries topped with the same hot beer cheese sauce and sprinkled with crumbled bacon.
“Carl’s Jr. and Hardee’s have long been pioneers in the QSR space, debuting quality breakthroughs like our 100 percent Black Angus beef Thickburgers® and our grass-fed, all-natural beef burgers, which are still unmatched by any other major fast food chain today,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “Our new Budweiser Beer Cheese Bacon Burger combines the best of what we do with Budweiser beer cheese sauce, Applewood-smoked bacon and caramelized onions on a charbroiled, grass-fed, all-natural beef patty. It really is a beer and burger lover’s dream come true.”
“Anheuser-Busch is excited to join forces with Carl’s Jr. and Hardee’s for this retail partnership,” said Josh Halpern, Vice President of Small Format and On-Premise for Anheuser-Busch. “Carl’s Jr. and Hardee’s are known for pushing boundaries, and they truly share Anheuser-Busch’s commitment to quality ingredients and authenticity.”
Carl’s Jr. and Hardee’s will promote the Budweiser Beer Cheese Bacon Burger with a documentary-style new ad campaign, titled “Brewers,” that both honors and gives thanks to the real-life Anheuser-Busch brewers who make America’s No. 1 full-flavored lager day in and day out. Developed by Los Angeles-, New York- and Amsterdam-based creative agency 72andSunny, the commercial will begin airing on TV nationally on October 31, as well as on the chains’ YouTube channels.
The Budweiser Beer Cheese Bacon Burger is available as a grass-fed, all-natural single patty for $5.59, a grass-fed, all-natural double patty for $6.89, and as a 100 percent Black Angus beef, 1/3-lb. Thickburger for $6.89, all of which can be ordered as a combo meal with fries and a drink starting at $8.59. The Budweiser Beer Cheese Fries are available as an entrée for $2.99; prices for both items may vary by location.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand under two names, acknowledging the rich regional heritage of both banners. After opening their first restaurants in New York and New Jersey last spring and recent international openings in Japan, Australia and Kenya, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have a total of 3,733 franchised or company-operated restaurants in 44 states and 39 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, and Hand-Breaded Chicken Tenders™, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 94 percent franchised, with international restaurants representing 20 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 20 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically-capable breweries. Visitor and special tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.