CKE Press Release
February 13, 2017
THE CARL’S JR. BREAKFAST BURGER IS NOW THE MOST IMPORTANT BURGER OF THE DAYCharbroiled burger topped with bacon, egg, cheese, hash rounds and ketchup is now available all day long
CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.®, the quick service restaurant (QSR) chain known for pioneering creatively decadent, QSR-first menu items, raises the bar in the industry’s breakfast battle with today’s announcement that its popular Breakfast Burger will now be available all day, every day at participating restaurants.
Since its launch in 2004, the Breakfast Burger has given Carl’s Jr. customers the best of both breakfast and lunch worlds, with a mash-up of the two packed inside one seeded bun — the iconic bacon, egg and hash brown breakfast meets the classic burger lunch, when combined with a charbroiled beef patty, American cheese and ketchup. This menu item has only been available during breakfast hours for the past 13 years, but can now be ordered all day long.
“When Carl’s Jr. created the Breakfast Burger over a decade ago, we became the first major hamburger QSR chain to put an egg on a burger and it really was the perfect marriage of a great burger and classic breakfast items. In fact, Carl’s Jr. has always sold its entire burger line during breakfast - and they make up a significant portion of all of the meals served in the morning - so it became obvious that we needed to create a true ‘breakfast burger’ for our guests,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s®. “While we’ve served burgers all day for a long time, serving breakfast all day is a big thing in the industry right now. So, the Carl’s Jr. way to meet that demand is to offer our classic Breakfast Burger all day long.”
The Breakfast Burger is available as a single patty burger for $4.39, a double burger patty for $5.69 and as a 100 percent Black Angus beef, 1/3-lb. Thickburger for $5.69, all of which can be ordered as a combo meal with fries and a drink starting at $6.79. Prices may vary by location.
Follow Carl’s Jr. on Facebook (www.facebook.com/carlsjr), Twitter (@CarlsJr), and Instagram (@CarlsJr) for the latest product news and promotional offers. Download the Super Star® Rewards app from the iTunes Store and Google Play and check in to redeem Carl’s Jr. products on the spot, save points for a high-value reward, check out the full menu, and use the store locator to find any Carl’s Jr. in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand under two names, acknowledging the rich regional heritage of both banners. After opening their first restaurants in New York and New Jersey last spring and recent international openings in Japan, Australia and Kenya, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have nearly 3,800 franchised or company-operated restaurants in 44 states and 40 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, and Hand-Breaded Chicken Tenders™, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 94 percent franchised, with international restaurants representing 20 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.Contact:
On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate Franklin, 818-606-9784