CKE Press Release
January 23, 2012
Hardee’s Beefs Up Breakfast with New Country Fried Steak ‘N’ Gravy PlatterA diner breakfast classic now available at a fast food place
ST. LOUIS--(BUSINESS WIRE)--A country fried steak ladled with sausage gravy has been a stick-to-your-ribs breakfast staple for generations, but has rarely, if ever, found its way onto fast food menus…until now. Starting today, Hardee’s® is introducing the Country Fried Steak ‘N’ Gravy Breakfast Platter, complete with a breaded beefsteak smothered in sausage gravy, Hash Rounds®, eggs and a famous Made from Scratch™ Buttermilk Biscuit.
“Hardee’s has had a lot of success over the years introducing menu items that can usually only be found at traditional sit-down restaurants and the new Country Fried Steak ‘N’ Gravy Platter continues that fine tradition at breakfast,” said Brad Haley, chief marketing officer for Hardee’s. “We have offered several variations of Breakfast Platters in the past but this is the first to showcase one of the most craveable morning entrees of all, a Country Fried Steak with sausage gravy. While that alone is a delicious choice, we added all of your favorite breakfast sides, including eggs, potatoes and a Made from Scratch Biscuit for a complete meal. You definitely won’t leave hungry and at only $2.79, it’s a great deal for all that down-home goodness.”
The new Country Fried Steak ‘N’ Gravy Breakfast Platter is available at participating Hardee’s restaurants starting at just $2.79. Prices may vary by location.
Celebrating 50 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of Q3 of fiscal 2012, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,219 franchised, licensed or company-operated restaurants in 42 states and in 23 countries, including 1,292 Carl's Jr. restaurants and 1,917 Hardee's restaurants. For more information, or to find a Hardee’s near you, go to www.ckr.com or www.hardees.com. Hardee's social media sites include www.facebook.com/hardees, www.twitter.com/hardees, and www.youtube.com/hardees.
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