CKE Press Release
June 25, 2012
Spider-Man Eats Free at Carl’s Jr. and Hardee’s on Fourth of JulySpider-Man co-creator Stan Lee offers on-line advice to guests on how to dress to score a free Amazing Grilled Cheese Bacon Burger
CARPINTERIA, Calif.--(BUSINESS WIRE)--Comic book legend Stan Lee created America’s favorite superhero, Spider-Man, fifty years ago and now he’s helping spread the word about the Spider-Man Eats Free promotion at Carl’s Jr. © and Hardee’s© restaurants. Hungry fans who come to any Carl’s Jr. or Hardee’s restaurant on Independence Day dressed as Spider-Man will be treated to a free Amazing Grilled Cheese Bacon Burger, while supplies last. The special offer is part of Carl’s Jr. and Hardee’s promotion with Columbia Pictures’ release, The Amazing Spider-Man, coming to theaters in 3D July 3, 2012. Stan Lee also appears in radio ads promoting the offer.
“We know that with great burgers comes great responsibility,” said Brad Haley, chief marketing officer for CKE Restaurants, parent company of Carl’s Jr. and Hardee’s. “So, we are doing our part to celebrate America’s birthday, Spider-Man’s birthday and the release of The Amazing Spider-Man film by giving anyone dressed as Spider-Man a free Amazing Grilled Cheese Bacon Burger on the Fourth of July. And, we were thrilled to have comic book legend Stan Lee help us spread the news in humorous radio ads and on-line videos.”
Starting at 11 a.m. July 4, any guest visiting their local Carl’s Jr. or Hardee’s restaurant in their Spider-Man costume will receive a free single Amazing Grilled Cheese Bacon Burger. Guests may come wearing an official store-bought Spider-Man costume or a homemade Spider-Man creation to be eligible. No masks please.
Fans can visit www.carlsjr.com/spidermaneatsfree and www.hardees.com/spidermaneatsfree for the latest “Spider-Man Eats Free” details and get costume inspiration from Spider-Man co-creator and comics icon Stan Lee, who stars in a series of humorous video vignettes for the promotion. The campaign is also supported by nationwide television commercials, as well as radio spots voiced by Lee, all created by Los Angeles-based ad agency 72andSunny. The TV spots and a behind-the-scenes interview with Stan Lee can be found on the brands’ YouTube Channels (www.youtube.com/carlsjr and www.youtube.com/hardees).
“July 4 is a big day – America’s 236th Birthday, this year is Spider-Man’s 50th birthday, and it’s the day after the opening of the summer blockbuster The Amazing Spider-Man,” added Haley. “We hope all of America will join us at Carl’s Jr. and Hardee’s to celebrate.”
The Amazing Grilled Cheese Bacon Burger features a charbroiled beef patty, bacon, melted American and Swiss cheeses and mayo, all on grilled bread. For out-of-costume guests, prices start at $3.29 and may vary by location.
Check the web for the latest details on the “Spider-Man Eats Free” offer by visiting Carl’s Jr. and Hardee’s on Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees) and Twitter (www.twitter.com/carlsjr and www.twitter.com/hardees).
Rules: No purchase necessary. One per customer, while supplies last. Dine-in customers only. Guest must be present and dressed in a Spider-Man costume. No masks please. Offer good only on July 4th, 2012 starting at 11 a.m. at participating restaurants.
About CKE Restaurants, Inc.
CKE Restaurants, Inc. is a privately held company headquartered in Carpinteria, Calif. As of the end of fiscal 2012, the Company, through its subsidiaries, had a total of 3,243 franchised or company-operated restaurants in 42 states and in 25 countries, including 1,313 Carl's Jr.® restaurants and 1,912 Hardee's® restaurants. For more information about CKE Restaurants, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment acquisition and distribution; worldwide television networks; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.
About The Amazing Spider-Man
One of the world’s most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in The Amazing Spider-Man™. Focusing on an untold story that tells a different side of the Peter Parker story, the new film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field. The film is directed by Marc Webb from a screenplay written by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film in association with Marvel Entertainment for Columbia Pictures, which will open in theaters everywhere in 3D on July 3, 2012. The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance – leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.
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