CKE Press Release
November 20, 2012
Carl’s Jr.® and Hardee’s® Improve on a Dessert Classic with the New Hand-Scooped Chocolate Chip Cookie Ice Cream SandwichFor a limited time, guests can enjoy a free hand-scooped ice cream sandwich with the purchase of a Memphis BBQ Burger combo
CARPINTERIA, Calif.--(BUSINESS WIRE)--Ice cream treat lovers have long enjoyed the taste combination of ice cream sandwiched between chocolate chip cookies soCarl’s Jr. and Hardee’s have made it even better with the new Hand-Scooped Chocolate Chip Cookie Ice Cream Sandwich. The new treat is made in-restaurant by hand-scooping premium vanilla ice cream between two of Otis Spunkmeyer’s famous chocolate chip cookies. The Hand-Scooped Chocolate Chip Cookie Ice Cream Sandwich is now available at all Carl’s Jr. and Hardee’s restaurants.
“Carl’s Jr. and Hardee’s are in the unique position of being able to make dessert items with real, hand-scooped ice cream since we bring in tubs of hard-packed ice cream to make our shakes and malts every day,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “With the success of the Hand-Scooped OREO® Ice Cream Sandwich last year, we worked on other great ice cream sandwich ideas and using chocolate chip cookies was a natural. Since we had very good vanilla ice cream, we wanted to pair it with equally good chocolate chip cookies, so we teamed up with Otis Spunkmeyer and the result is delicious. And, for a limited time, our guests can get a Hand-Scooped Chocolate Chip Cookie Ice Cream Sandwich free with the purchase of any Memphis BBQ Burger combo.”
In addition to the Memphis BBQ Burger combo promotion, guests can also receive a free Chocolate Chip Cookie Ice Cream sandwich with the purchase of a Carl’s Jr. or Hardee’s gift card. The new dessert item can be purchased individually for $1.69. Guests can also enjoy two Otis Spunkmeyer chocolate chip cookies (without the ice cream) for $1. Prices may vary.
CKE Restaurants, Inc.
CKE Restaurants, Inc. is a privately held company headquartered in Carpinteria, Calif. As of the end of the second quarter of fiscal 2013, the Company, through its subsidiaries, had a total of 3,279 franchised or company-operated restaurants in 42 states and 26 foreign countries, including 1,333 Carl's Jr. restaurants and 1,939 Hardee's restaurants. For more information about CKE Restaurants, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
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