CKE Press Release
March 22, 2017
THE APORKALYPSE IS HERE: HARDEE’S INTRODUCES THE NEW APORKALYPSE BURRITO AND BISCUITNew breakfast item features three types of pork packed inside a tortilla or biscuit
FRANKLIN, Tenn.--(BUSINESS WIRE)--Hardee’s®, the quick service restaurant (QSR) chain known for its innovative history of pioneering decadently iconic breakfasts and burgers, looks to bring an end to the breakfast world as we know it with the launch of the APORKalypse Burrito and Biscuit, now available at participating restaurants system-wide.
The APORKalypse Burrito brings together the three most popular types of pork — four ham slices, two sausage patties and bacon pieces — all wrapped together with folded eggs and American and Swiss cheese inside of a warm flour tortilla. The APORKalypse Biscuit packs four slices of ham, three strips of bacon, a sausage patty, a folded egg and American and Swiss cheese, all stuffed inside one of the restaurant’s signature Made from Scratch™ buttermilk biscuits.
“As you might imagine, the idea for a breakfast biscuit and burrito called the APORKalypse — that would end all breakfast biscuits and burritos — came from our advertising agency, 72andSunny,” said Brad Haley, chief marketing officer for Carl’s Jr.® and Hardee’s. “So, we tested various combination of eggs, cheese and pork and found that the version our customers liked the most had it all: ham and sausage and bacon, served in your choice of a warm flour tortilla or one our famous Made from Scratch buttermilk biscuits. The APORKalypse really is coming …to your mouth.”
The APORKalypse Burrito is available as an entrée for $3.99, and as a small combo with hash rounds and a drink for $5.69, while the APORKalypse Biscuit is available as an entrée for $3.79, and as a small combo with hash rounds and a drink for $5.49; prices may vary by location.
Follow Hardee’s on Facebook (www.facebook.com/hardees), Twitter (@Hardees), and Instagram (@Hardees) for the latest product news and promotional offers. Download the Super Star® Rewards app from the iTunes Store and Google Play and check in to redeem Hardee’s products on the spot, save points for a high-value reward, check out the full menu, and use the store locator to find any Hardee’s in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Franklin, TN. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand under two names, acknowledging the rich regional heritage of both banners. After opening their first New York and New Jersey restaurants in 2015 and recent international openings in Chile, Cambodia and Kenya, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have over 3,800 franchised or company-operated restaurants in 44 states and 41 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 94 percent franchised, with international restaurants representing 20 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.Contact:
On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate Franklin, 818-606-9784