CKE Press Release
April 29, 2013
Breakfast’s Smokin’ Good at Carl’s Jr. and Hardee’s with Arrival of Hillshire Farm® Smoked Sausage BiscuitBreakfast biscuit pairs premium Hillshire Farm Smoked Sausage with the brands’ signature Made from Scratch Biscuits
CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s® present a smokin’ new addition to their lineup of Made from ScratchTM Biscuits with the Hillshire Farm Smoked Sausage, Egg & Cheese Biscuit. Previously a limited time offer at Hardee’s, the popular breakfast menu item is back and now available at all Hardee’s restaurants and at all Carl’s Jr. locations that serve Made from Scratch Biscuits.
Featuring a savory Hillshire Farm Split Smoked Sausage link, egg and melted American cheese on a fresh, made-from-scratch buttermilk biscuit, the brands’ newest breakfast item is something great to wake up to in the morning. Carl’s Jr. locations not yet serving Made from Scratch Biscuits will offer the same flavorful ingredients on toasted sourdough bread, as the Hillshire Farm Smoked Sausage, Egg & Cheese Breakfast Sandwich.
“We always look for premium quality ingredients to pair with our famous made-from-scratch buttermilk biscuits and the Hillshire Farm Smoked Sausage was a perfect fit,” said Brad Haley, chief marketing officer at CKE Restaurants, parent company of Carl’s Jr. and Hardee’s. “We brown the split sausage on the grill to bring out the flavor and put it on top of eggs and melting American cheese inside of a hot biscuit, and breakfast doesn’t really get much better than that.”
The Hillshire Farm Smoked Sausage, Egg & Cheese Biscuit starts at $2.59 and is also available as a combo with Hash Rounds and coffee, orange juice or a soft drink for $4.09. The breakfast sandwich version sells for $2.99 as an entrée and $4.49 as a combo. Prices may vary by location.
CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. is a privately held company headquartered in Carpinteria, Calif. As of the end of fiscal 2013, the company, through its subsidiaries, had a total of 3,318 franchised or company-operated restaurants in 42 states and 28 foreign countries and U.S. territories worldwide, including 1,369 Carl’s Jr.® restaurants and 1,944 Hardee’s® restaurants. For more information about CKE Restaurants Holdings, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
About Hillshire Farm
Hillshire Farm brand has been providing quality meat products since 1934. Our products are versatile, easy to use and are available in convenient stay-fresh packaging in a variety of cuts, sizes and flavors. The Hillshire Farm portfolio of quality meats includes Hillshire Farm lunchmeats, Hillshire Farm Smoked Sausage, Hillshire Farm Link Sausage and Hillshire Farm Lit’l Smokies cocktail links. Visit www.hillshirefarm.com for additional information on our retail products and www.saraleefoodservice.com for more information on our Hillshire Farm Brand foodservice products.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130429006423/en/