CKE Press Release
May 16, 2013
“Man of Steel” Lands at Carl’s Jr. & Hardee’s in Warner Bros. PartnershipSuper program includes advertising campaign, new burger and more
CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc., parent company of Carl’s Jr.® and Hardee’s® restaurants, and Warner Bros. Pictures today announced a promotional partnership for the theatrical release of “Man of Steel,”TM in theaters June 14, 2013. The upcoming promotion includes advertising, in-restaurant merchandising, online marketing, collectors’ cups, kids-meal toys and a still-secret new burger.
“When Warner Bros. approached us about partnering with them on the ‘Man of Steel’ film, we jumped at the chance since it is, undoubtedly, going to be the movie event of the summer,” said Brad Haley, chief marketing officer of Carl’s Jr. and Hardee’s. “Two of the things our ‘young, hungry guy’ customers are most passionate about are super heroes and big, delicious burgers, and super heroes don’t get much bigger than Superman. So, our job is to give them a burger that is just as super as the Man of Steel, but we don’t want to reveal its secret identity just yet.”
Catch the latest “Man of Steel” details on Carl’s Jr.’s and Hardee’s’ Facebook pages (www.facebook.com/carlsjr and www.facebook.com/hardees) and Twitter feeds (www.twitter.com/carlsjr and www.twitter.com/hardees).
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. is a privately held company headquartered in Carpinteria, Calif. As of the end of fiscal 2013, the company, through its subsidiaries, had a total of 3,318 franchised or company-operated restaurants in 42 states and 28 foreign countries and U.S. territories worldwide, including 1,369 Carl’s Jr.® restaurants and 1,944 Hardee’s® restaurants. For more information about CKE Restaurants Holdings, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
About “Man of Steel”
From Warner Bros. Pictures and Legendary Pictures comes “Man of Steel,” starring Henry Cavill in the role of Clark Kent/Superman, under the direction of Zack Snyder. A young boy learns that he has extraordinary powers and is not of this Earth. As a young man, he journeys to discover where he came from and what he was sent here to do. But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind.
“Man of Steel” also stars Amy Adams, Michael Shannon, Kevin Costner, Diane Lane, Laurence Fishburne, Antje Traue, Ayelet Zurer, Christopher Meloni and Russell Crowe. The film is produced by Charles Roven, Christopher Nolan, Emma Thomas and Deborah Snyder. The screenplay was written by David S. Goyer from a story by Goyer & Nolan, based upon Superman characters created by Jerry Siegel & Joe Shuster and published by DC Entertainment. Thomas Tull, Lloyd Phillips and Jon Peters serve as executive producers. Warner Bros. Pictures presents, in association with Legendary Pictures, a Syncopy Production, a Zack Snyder Film, “Man of Steel.” Opening nationwide on June 14, 2013, the film will be released in 3D and 2D in select theaters and IMAX, and will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. “Man of Steel” has been rated PG-13 for intense sequences of sci-fi violence, action and destruction, and for some language. www.manofsteel.com
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