CKE Press Release
March 28, 2017
NO ANTIBIOTICS EVER: CARL’S JR. AND HARDEE’S INTRODUCE THE ALL-NATURAL, CHARBROILED CHICKEN BREAST FILLETRenowned quick service restaurant chains’ new chicken offering has “never ever” received antibiotics
FRANKLIN, Tenn.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s®, the sister quick service restaurant (QSR) chains renowned for their history of pioneering deliciously innovative burgers and sandwiches, today add to their all-natural arsenal with the introduction of the all-natural, charbroiled chicken fillet with no antibiotics ever. In addition to featuring no antibiotics ever, the new chicken has no artificial ingredients, no preservatives, and is now available on all of the chains’ current charbroiled chicken sandwiches at participating restaurants nationwide.
Over the past several years, Carl’s Jr. and Hardee’s have established themselves as pioneers of the movement toward offering cleaner, all-natural menu items at fast food restaurants, having become the first major QSR chains to introduce an all-natural, grass-fed beef burger with no added hormones, antibiotics, or steroids at Carl’s Jr. in 2014 and Hardee’s in 2015, as well as the industry’s first All-Natural Charbroiled Turkey Burger at Carl’s Jr. in 2015. The following year, they introduced the all-natural charbroiled chicken breast fillet — and today’s announcement upgrades that menu item to one with no antibiotics ever.
“While the public’s desire for decadent burgers isn’t going away anytime soon, more and more consumers are looking for ‘cleaner’ and more all-natural, menu options, too,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “A few years ago, we became the first major fast food chains to offer all-natural, grass-fed beef burgers with no added hormones, steroids or antibiotics, and we’re still the only ones doing so today. So, we ‘naturally’ wanted to try to do something similar with our charbroiled, chicken breast fillet sandwiches, but we had set the bar pretty high for ourselves with our All-Natural Burger. Today, we’re very proud to be able to offer an all-natural, charbroiled chicken breast fillet that has received no antibiotics ever.”
Haley added, “Antibiotic claims are kind of tricky. ‘Antibiotic free’ doesn’t mean the same thing as ‘no antibiotics ever,’ and we took the time to be able to offer our customers the most stringent standard we could. And the best part is, our charbroiled chicken sandwiches taste great, too!”
Both Carl’s Jr. and Hardee’s will offer the all-natural, charbroiled chicken fillet with no antibiotics ever on the Charbroiled Chicken Club™ Sandwich and the Charbroiled BBQ Chicken™ Sandwich, and Carl’s Jr. will also offer its famous Charbroiled Santa Fe Chicken™ Sandwich topped with a sliced Anaheim chili. All of these items will be priced starting at about $5, although individual prices may vary by location.
Follow Carl’s Jr. and Hardee’s on Facebook(www.facebook.com/carlsjr and www.facebook.com/hardees), Twitter (@CarlsJr and @Hardees) and Instagram (@CarlsJr and @Hardees) for the latest product news and promotional offers. Download the Super Star® Rewards app from the iTunes Store and Google Play and check in to redeem Carl’s Jr. and Hardee’s products on the spot, save points for a high-value reward, check out the full menu, and use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Franklin, TN. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand under two names, acknowledging the rich regional heritage of both banners. After opening their first New York and New Jersey restaurants in 2015 and recent international openings in Chile, Cambodia and Kenya, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have over 3,800 franchised or company-operated restaurants in 44 states and 41 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 94 percent franchised, with international restaurants representing 20 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.Contact:
On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate Franklin, 818-606-9784