CKE Press Release
July 23, 2013
Carl’s Jr. Proves Dreams Really Do Come True, Introducing New Hand-Scooped Strawberry Pop-Tarts Ice Cream SandwichFor a limited time, guests can enjoy a free Hand-Scooped Strawberry Pop-Tarts Ice Cream Sandwich with the purchase of a Super Bacon Cheeseburger combo at participating locations
CARPINTERIA, Calif.--(BUSINESS WIRE)--Sometimes awesome things are made more awesome by adding ice cream. Enter the new Hand-Scooped Strawberry Pop-Tarts® Ice Cream Sandwich from Carl’s Jr.® Originally tested in April in a few Southern California Carl’s Jr. locations, the dessert item went viral with fan buzz on Twitter and Facebook, and went mainstream on local news and late night TV. Due to this popular demand, Carl’s Jr. proudly announces the Strawberry Pop-Tarts Ice Cream Sandwich is available tomorrow at all Carl’s Jr. locations.
Made by hand in-restaurant, the Strawberry Pop-Tarts Ice Cream Sandwich from Carl’s Jr. features hand-scooped, premium vanilla ice cream centered between a halved Strawberry Pop-Tart pastry.
“It’s very rare when a new menu item that is being tested in a small number of restaurants goes viral to the degree this one did, but that’s exactly what happened with the new Hand-Scooped Strawberry Pop-Tarts Ice Cream Sandwich,” said Brad Haley, chief marketing officer of Carl’s Jr. “The idea of it just seemed to capture people’s imaginations and it’s one of those things that just brings a smile to everyone’s face when they hear about it, if not a downright swoon in some cases. So, really, we had no choice but to make it available for all Carl’s Jr. customers to enjoy.”
A sampling of the comments heard in the first weeks of product testing include:
- “Is Carl’s Jr. reading my dream journal?” Jimmy Kimmel, April 22, 2013, monologue
- “Behold the Hand-Scooped Strawberry Pop-Tart Ice Cream Sandwich” Eater
- “Gaze upon the glory.” Huffington Post
- “Please let this be true!” Food Riot
- “OMG-is-this-really-happening-sounds-too-good-don’t-tease-me…” Los Angeles Times
- “Finally someone realized that a Pop-Tart sandwich is the perfect delivery method for food.” BuzzFeed
- “This could be the best $1.49 you spend all summer.” HiConsumption
- “It’s just fun.” On Second Scoop
For a limited time, guests can receive a free Strawberry Pop-Tarts Ice Cream Sandwich with the purchase of a Super Bacon Cheeseburger combo at participating Carl’s Jr. restaurants. The dessert treat may also be ordered separately for $1.49. Prices may vary by location.
About Carl’s Jr.
Carl’s Jr.® is celebrating more than 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif., in 1941 is today a wholly owned subsidiary of CKE Restaurants Holdings, Inc. of Carpinteria, Calif. As of the end of the first quarter of fiscal 2014, the company, through its subsidiaries, had a total of 3,347 franchised or company-operated restaurants in 42 states and 28 foreign countries and U.S. territories worldwide, including 1,391 Carl’s Jr. ® restaurants and 1,951 Hardee’s® restaurants. For more information, or to find a Carl’s Jr. near you, go to www.carlsjr.com. Carl’s Jr. social media sites include www.facebook.com/carlsjr, www.twitter.com/carlsjr and www.youtube.com/carlsjr.
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