CKE Press Release
October 09, 2013
Carl’s Jr. ®, Hardee’s® ‘Tap Into’ Breakfast Cravings with New Maple Sausage, Egg and Cheese BiscuitChains expand robust morning menu with a classic American flavor for fall
CARPINTERIA, Calif.--(BUSINESS WIRE)--The leaves of the maple tree will soon be ablaze in seasonal colors, and the cooler weather is the perfect time to enjoy the flavors of the tree’s syrup at breakfast. With hundreds of years of delicious history, maple epitomizes fall...and America. After early settlers to the New World learned of maple syrup from Native Americans in the 17th century, they had to work long hours just to harvest one sweet taste. Starting today, Carl’s Jr. customers can experience that same maple goodness far more easily. And starting Monday, Oct. 14, Hardee’s customers get their chance. Both brands are introducing the new Maple Sausage, Egg and Cheese Biscuit, infusing the flavors of maple and sausage for a sweet and savory breakfast combination epic enough for the history books.
Made with three maple sausage links, a slice of American cheese and egg, all piled inside a famous Hardee’s Made from Scratch Biscuit™, it is a culinary ode to fall.
“The combination of sweet and savory tastes has been part of a great breakfast at least since maple syrup became commercially available to the mass public at affordable prices in the early 20th century,” said Brad Haley, chief marketing officer for CKE Restaurants Holdings, Inc., the parent company of Carl’s Jr. and Hardee’s. “Our new Maple Sausage, Egg and Cheese Biscuit continues that tradition by combining the sweetness of maple with the savoriness of breakfast sausage. Pile that with cheese and egg inside one of our famous Made from Scratch buttermilk biscuits and it’s not surprising that it was a hit with our guests when we tested it earlier this year. While the fall season may be the time people start to think more about maple syrup, this biscuit would be great any time of year.”
The Maple Sausage, Egg and Cheese Biscuit is available at participating Carl’s Jr. and Hardee’s locations for $2.69 as an entrée and $4.39 as a small combo. Prices may vary by location.
About Carl’s Jr.
Carl’s Jr. ® is celebrating more than 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif., in 1941 is today a wholly owned subsidiary of CKE Restaurants Holdings, Inc. of Carpinteria, Calif. As of the end of the second quarter of fiscal 2014, the Company, through its subsidiaries, had a total of 3,373 franchised or company-operated restaurants in 42 states and 28 foreign countries and U.S. territories worldwide, including 1,403 Carl's Jr.® restaurants and 1,965 Hardee's® restaurants. For more information, or to find a Carl’s Jr. near you, go to www.carlsjr.com. Carl’s Jr. social media sites include www.facebook.com/carlsjr, www.twitter.com/carlsjr and www.youtube.com/carlsjr.
Celebrating more than 50 years in the quick-service industry, Hardee’s® Food Systems is a wholly owned subsidiary of CKE Restaurants Holdings, Inc. of Carpinteria, Calif. As of the end of the second quarter of fiscal 2014, the Company, through its subsidiaries, had a total of 3,373 franchised or company-operated restaurants in 42 states and 28 foreign countries and U.S. territories worldwide, including 1,403 Carl's Jr.® restaurants and 1,965 Hardee's® restaurants. For more information, or to find a Hardee’s near you, go to www.hardees.com. Hardee’s social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.
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