CKE Press Release
January 29, 2014
CARL’S JR. SNICKERDOODLES THE ICE CREAM SANDWICHNew cinnamon-sugar cookie dessert launches today at participating Carl’s Jr. locations
CARPINTERIA, Calif.--(BUSINESS WIRE)--Snickerdoodle. A funny word, a crazy good cookie. Some say the word “snickerdoodle” originally derived from the German word “schneckennudeln” – a kind of pastry. Whatever its past, its immediate future lies in hand-scooped vanilla ice cream – and on the Carl’s Jr.® dessert menu. Featuring a scoop of premium vanilla ice cream sandwiched between two soft and delicious sugar and cinnamon-sprinkled snickerdoodle cookies, the Hand-Scooped Snickerdoodle Cookie Ice Cream Sandwich launches today at participating Carl’s Jr. locations.
“Unlike almost every other hamburger chain in the country, Carl’s Jr. brings in hard-packed tubs of ice cream to make its Hand-Scooped Ice Cream Shakes and Malts™, but that also allows us to be able to make some amazing Hand-Scooped Ice Cream Sandwich creations,” said Brad Haley, chief marketing officer of Carl’s Jr. “From the Oreo Cookie to the Chocolate Chip Cookie to the internet sensation Strawberry Pop-Tart Ice Cream Sandwiches, our Menu Development team has had a lot of fun trying new sweet treat combinations. After sampling many new potential candidates, including some, frankly, rather bizarre ones, we all fell in love with the taste of snickerdoodle cookies and ice cream. The sweetness of the soft, sugar and cinnamon dusted cookies pairs perfectly with the creaminess of the vanilla ice cream. It’s an ice cream sandwich that’s as yummy to eat as it is fun to say.”
For a limited time, guests can receive a free Hand-Scooped Snickerdoodle Cookie Ice Cream Sandwich with the purchase of any Philly Cheesesteak Burger combo at participating Carl’s Jr. restaurants. The dessert treat may also be ordered separately for $1.49. Prices may vary by location.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. CKE has a total of 3,433 franchised or company-operated restaurants in 42 states and 30 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Six Dollar Thickburgers®, Made from Scratch Biscuits™, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. Since the end of Fiscal Year 2011 and through Nov. 4, 2013, the company’s most recently completed fiscal quarter, CKE’s annual system-wide sales were up 15 percent and the number of franchised and company-operated restaurants increased 8 percent worldwide, driven by 2 percent domestic growth and 53 percent growth outside the U.S. The Carl’s Jr./Hardee’s system is now 74 percent franchised, with international restaurants representing 17 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
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