CKE Press Release
February 19, 2014
CARL’S JR. AND HARDEE’S REEL IN CUSTOMERS WITH TWO WAYS TO ENJOY PREMIUM, CHARBROILED ATLANTIC COD2014 Sports Illustrated swimsuit cover model Nina Agdal returns in new ad to promote the Charbroiled Atlantic Cod Fish Sandwich and Taco
CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s® announce two ways to savor the delicious flavor of Charbroiled Atlantic Cod with the Charbroiled Atlantic Cod Fish Sandwich and new Charbroiled Atlantic Cod Fish Taco. The premium fish sandwich is available today at all participating Hardee’s and Carl’s Jr. locations. The Charbroiled Atlantic Cod Fish Taco is also available today at all participating Carl’s Jr. locations and at all participating dual-branded Hardee’s/Red Burrito locations.
Making another splash fresh from her first appearance on the cover of the Sports Illustrated swimsuit issue, model Nina Agdal returns to the beach for Carl’s Jr. and Hardee’s to promote Charbroiled Atlantic Cod. Filmed last year, the never-before-seen ad campaign was created by Los Angeles- and Amsterdam-based creative agency 72andSunny. View the new ad later this week on the brand YouTube channels (www.youtube.com/carlsjr and www.youtube.com/hardees) and on television starting on Monday.
Originally launched last year in time for Lent, Carl’s Jr.’s and Hardee’s’ Charbroiled Atlantic Cod Fish Sandwich became, and is still today, the first charbroiled, never fried, fish sandwich from a major fast-food chain. The Charbroiled Atlantic Cod Fish Sandwich, at only 420 calories, offers guests a meal option that doesn’t scrimp on flavor while the spicier Charbroiled Atlantic Cod Fish Taco has only 340 calories.
“Last year when we introduced the industry’s first charbroiled fish sandwich, we completely broke away from the old fast-food paradigm which held that fish had to be battered-and-fried. Instead, we offered a lower-calorie fish option that tasted great because we charbroil the Atlantic cod fillets the same way we do our famous burgers. Our guests loved them so much last year that they’re back again this year,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “For this year’s Lenten season, we’re also offering another way to enjoy Atlantic cod, with the Charbroiled Atlantic Cod Fish Taco. We spice it up with creamy Santa Fe sauce and serve it in a flour tortilla with shredded cheese, fresh salsa and lettuce. For those looking for lighter fare with a south-of-the-border flair, it’s another great option that delivers big on flavor.
“Having Nina Agdal back in a never-before-seen ad is a great way to let the world know that Carl’s Jr. and Hardee’s are the only major fast-food chains that offer charbroiled Atlantic cod for Lent again this year,” Haley continued. “And, we couldn’t be happier for Nina landing this year’s Sports Illustrated swimsuit issue cover. Her career continues to skyrocket so we’re thrilled to be able to work with her again this year.”
A mainstay on the Carl’s Jr. menu and returning this month to Hardee’s, the Charbroiled Atlantic Cod Fish Sandwich features a premium, charbroiled Atlantic cod fillet with creamy tartar sauce, sliced tomato and lettuce, served on a honey wheat bun. The Charbroiled Atlantic Cod Fish Taco features the charbroiled cod fillet served on a flour tortilla and topped with spicy Santa Fe sauce, fresh salsa, shredded cheese and lettuce. The Charbroiled Atlantic Cod Fish Sandwich is available for $3.99 or as a combo meal with fries and a drink for $6.49. The Charbroiled Atlantic Cod Fish Taco is available for $2.39. Prices may vary by location.
Stay tuned to Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees) and Twitter (www.twitter.com/carlsjr and www.twitter.com/hardees) for the latest product news. Download the Super Star Rewards app from the iTunes Store and Google Play and check in to redeem Carl’s Jr. and Hardee’s products on the spot, save points for a high-value reward, check out the full menu and use the store locator to find any Hardee’s or Carl’s Jr. in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. CKE has a total of 3,441 franchised or company-operated restaurants in 42 states and 30 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Six Dollar Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. Since the end of Fiscal Year 2011 and through Nov. 4, 2013, the company’s third fiscal quarter, CKE’s annual system-wide sales were up 15 percent and the number of franchised and company-operated restaurants increased 8 percent worldwide, driven by 2 percent domestic growth and 53 percent growth outside the U.S. The Carl’s Jr./Hardee’s system is now 74 percent franchised, with international restaurants representing 17 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
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