VALUES
QUALITY VALUES CONTINUOUS IMPROVEMENT

A PRIORITY ON RESTAURANT FUNDAMENTALS
We start by creating lasting first impressions. Our restaurants are bright, cheerful and bustling — a place our customers want to be. Our veteran restaurant operators take considerable effort to keep our restaurants clean, well maintained, and operating efficiently with attention paid to reducing environmental impacts.

OUR PEOPLE TAKE PRIDE IN WHAT THEY DO
We recognize that the entire face of CKE rests in a single interaction with one restaurant employee. By taking the care to properly train and motivate our crew members, we instill a sense of pride and respect as they perform their daily jobs. We boost morale — and with that, the overall customer experience, by offering products our crew is proud to serve and by engaging them in ensuring our operations are environmentally responsible.

QUALITY INGREDIENTS MAKE A DIFFERENCE
Our customers aren’t just looking to fill their stomachs when they visit one of our restaurants; they’re craving a delicious, satisfying meal. We procure high-quality ingredients that meet our exacting standards from the leading suppliers of beef, poultry and produce to ensure a product that stands out from other quick-service and fast-casual fare.